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What do Ben Stein, Tiny Fey, Elton John, Drew Carey, and Johnny Depp all have in common? If you guessed the fact they that they are all celebrities, or that each makes more money in a day than the average person makes in a year, well yes, you’re right. But let’s go a step further. The other thread that weaves between these talented celebs is actually fairly simple. They all have made prescription glasses cool, and more importantly, they have made their glasses a large part of their personal brands. For each celebrity listed, the quirky frames that sit in front of their billion dollar eyes have helped shaped their brand amongst the Hollywood elite. It’s clear that there is more to glasses than meets the eye.
With the down economy, having a unique personal brand is the best way to stand out in a sea of hungry job seeking professionals. Separating yourself from the next Joe can be as simple as branding yourself as the guy or girl who wears “cool glasses”. If you walk into an interview with a HR professional who has just spoken with six other people, how will they remember you? It’s very possible that when trying to recall you, the HR professional may say, “He was the guy with the funky glasses”.
Ben Stein is a great example of what glasses can do for your personal brand. He proved that wearing glasses could bring in the big bucks, as he became the spokesmen for Clear Eyes. Stein made his large glasses even more famous as he proclaimed the power of Clear Eyes against redness. His film career was launched by his performance as the monotonic economics teacher in the 1986 movie Ferris Bueller’s Day Off. “Anyone? Anyone?…” Stein has also played off the omnipresent stereotype that people with glasses are smart, landing a job as the host of a VH1 show, America’s Most Smartest Model. The show aimed to find the smartest among fourteen models through a series of challenges. If anyone knows how to make glasses in fashion, it’s Stein.
Having a personal brand is a great way to find out who you are internally, and how you want to present that package externally. Strong brands are recognizable, consistent, and unwavering. They are the constant in an ever-changing global economy. These celebrities are great examples of how keeping uniformity helps maintain familiarity in an increasingly competitive world of brands and messaging.
In 2009, Mashable.com’s Dan Schawbel wrote a great article about personal branding. He talked about creating your brand through business cards, Facebook profiles, LinkedIn profiles, personal blogs, portfolios and resumes. Dan Schawabel stated that in the faltering economy, people are losing their identities, and branding is a critical component to a customer’s purchasing decision.
This goes hand in hand with “selling yourself” to a prospective employer. If you bring in the uniqueness of a funky, big, colorful or sleek pair of glasses into an interview, you are creating a personal brand, and hopefully, one that will be remembered.
Check out the large selection of “personal branding” frame options from 39DollarGlasses.com!
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