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There is a lot of buzz currently about having a “brand platform.” Perhaps you have heard the expression, but aren’t sure what it means. Rest assured, you are not alone! Even within the advertising industry, you ‘ll discover opposition on definition of logo design. What a guru says “brand platform” others think of it as an important aspect of representing a company/brand and term it as “corporate image”. Don ‘t be confused. Regardless of what you call it, if you are a serious businessman, and wish to make your presence in the market, you need a logo.