Goals

  • This Course will prepare you to:
    • Understand the technical concepts of the different modules in Sap Hybris Marketing Cloud
    • Perform configurations using the “Manage Your Solution” application
    • Develop an understanding about marketing processes across different SAP solutions
    • Understand configurations required for the integration with other SAP systems (SAP Hybris Commerce and SAP Hybris Cloud for Customer)

Audience

  • Technical Consultants
  • Functional Consultants
  • Solution Architects

Prerequisites

Essential

  • None

Recommended

  • HYB1 Experience SAP Hybris Solutions (openSAP Online course)
  • HA100SAP HANA Introduction
  • CLD100Cloud for SAP
  • CLD900SAP HANA Cloud Platform – Integration Service Overview

Course based on software release

  • SAP Hybris Marketing Cloud 1702

Content

  • Overview – Introduction to SAP Hybris Marketing Cloud
    • Scenarios
    • Architecture
  • Unit 1 – Consumer & Customer Profiling
  • Consumer & Customer Profiling
    • Data Model for Interaction Contacts, Interactions, Products and Product Categories
    • Consumer/Customer/Corporate Accounts
    • Marketing Locations
    • Profile Dashboard
    • Sentiment Engagement
    • Customer Journey Insights
    • Extensibility
  • Predictive Models & Scores
    • Predictive Scores
    • Predictive Model Management
    • Heuristic Scores
  • Unit 2 – Segmentation and Campaign Management
  • Segmentation
    • Segmentation Key Capabilities
    • Segmentation Builder
    • Segment Actions
    • Segmentation Configuration
    • Building Blocks
    • Attribute Groups
    • Export Definitions
    • Target Groups
  • Marketing Campaign Scenarios
    • Marketing Campaign Scenarios Overview
    • Content Studio Features
    • Configurations
    • Campaign Automation
    • Automated A/B Testing
    • Export Definitions
    • Overview of Campaign Types
    • Managing Marketing Permissions and Subscriptions
    • Marketing Success Analytics
  • Unit 3 – Marketing Resource Management
    • Overview of Marketing Planning Apps, Roles and Terminology
    • Budget Planning
    • Programs
    • Spend Management
    • Marketing Calendar
    • Configurations of Marketing Resource Management
    • Business Administration in Marketing Resource Management
  • Unit 4 – Commerce Marketing
    • Product Recommendations
    • Recommendation Models, Algorithms, Recommendation Model Types and Recommendation Scenarios
    • Offer Recommendations
    • Consuming Recommendation Models in SAP Hybris Commerce
    • Customizing Data Sources and Algorithms
  • Unit 5– Marketing Analytics
    • Overview of Marketing Analytics
    • Business Objects Cloud
    • Embedded Analytics
    • Extensibility Options in Marketing Analytics
    • Configurations in Marketing Analytics
  • Unit 6– Business Administration & Data Upload
  • Business Administration
    • Personalization
    • Identity Management
    • Self–Service Configuration
    • Extensibility
    • Business Administration in Integrations
  • Data Upload
    • Importing Data using OData
    • Steps to Import Data
    • Services to Import Various Types of Data
  • Unit 7 – Lead Management & Integration of SAP Hybris Cloud for Customer
    • Integration Scenarios with SAP Hybris Cloud for Customer
    • Stages and Scores
    • Marketing Application Jobs
    • Transfer Application
    • Transfer Campaigns
    • Success Reporting for Leads and Activities
    • Integration Errors
    • Lead Dashboard
    • Analytic Queries
  • Unit 8 – Other Integration Scenarios
  • Loyalty, Profile & Customer Journey Manager
    • Loyalty: General Setup and Configuration
    • Loyalty: Overview of Integration Scenarios
    • Profile: Features and Capabilities
    • Profile: Overview of Integration Scenarios
    • Customer Journey Manager: Designing Customer Journeys in the Playbook
    • Customer Journey Manager: Overview of Integration Scenarios
  • Unit 9 – Best Practices for SAP Hybris Marketing Cloud
  • Activate Framework & Best Practices
    • Overview of the SAP Activate Framework
    • Scope Items in Best Practices
    • Features of the Best Practices Explorer
    • SAP Activate Methodology
    • Implementation Phases
    • Guided Configuration
    • Team Setup and Project Timeline